UD Trucks accelerates 90th anniversary campaign globally

In April, UD Trucks Corporation launched its 90th anniversary campaign in Japan and from June onwards the company is rolling it out to markets around the world.　As part of the Master of the Truck global digital campaign, Indonesia, a key market for UD trucks, has created its own video highlighting the superior performance and features of the heavy-duty Quester truck.

URL: https://youtu.be/TIlT2Yklcz8 (English subtitles)

The video was shot in Brown Canyon, Central Java, and shows a driver skillfully navigate his Quester through a quarry worksite without spilling a drop of Jamu (a traditional Indonesian herbal drink) from the glass next to his seat. The video demonstrates not only the maneuverability, stability, and durability of the truck, but also the amount of confidence the driver has in the vehicle.

The digital campaign embodies “Keep on Challenging” ethos, and will be implemented across Asia, the Middle East, Africa, Australia, and other markets in advance of the anniversary of the company's founding in December.