UD Trucks MEENA Teams Shine in the 2024 Global Gemba Challenge

Zahid Tractor Brings Home the Award
Gemba Challenge 2024 Wrap Up

The 2024 Global Gemba Challenge brought together the best technicians and service personnel from UD Trucks’ global network in a spirited competition that celebrated teamwork, expertise, and a relentless commitment to excellence. This year’s theme, "All Stars," fittingly highlighted the outstanding skills and collaboration of participants from around the world.

Representing the MEENA region, Ichiban Al Masaood from Al Masaood CV&E, Abu Dhabi, and Zahid Tractor Samurai from Zahid Tractor, KSA, competed fiercely against the world’s best after excelling in the regional challenges. While Ichiban Al Masaood earned their place through a stellar performance in the qualifiers, Zahid Tractor Samurai secured a spot in the global finals through a wildcard opportunity—proving that surprises can lead to remarkable achievements.

Team Ichiban Al Masaood from Al Masaood CV&E, Abu Dhabi, U.A.E.

In the Quester competition, Zahid Tractor Samurai achieved an incredible second place in the global standings, solidifying their position among the world’s elite. Ichiban Al Masaood also delivered an impressive performance, showcasing the MEENA region's growing technical excellence and dedication.

The competitors from Ichiban Al Masaood—Mujahid Manzoor, Ahmed El Saba, Fadi Fawzi, and Zainul Abid—and Zahid Tractor Samurai—Salman Khan, Venu Nair, Michael Mutiso, and Sanjiv Badhuk—exemplified the spirit of the Gemba Challenge with their hard work, determination, and expertise.

Team Zahid Tractor Samurai, from Zahid Tractor, Kingdom of Saudi Arabia.

More than a Competition: Building Competency for Better Customer Support
The Gemba Challenge is more than a competition—it’s a testament to UD Trucks’ commitment to continuous improvement and customer satisfaction. By fostering a friendly yet competitive environment, the challenge helps service teams refine their technical skills, teamwork, and problem-solving abilities. This dedication directly translates to enhanced service quality for UD Trucks’ customers, ensuring they receive reliable support wherever they operate.

The participation of Ichiban Al Masaood and Zahid Tractor Samurai in this prestigious global event underscores UD Trucks MEENA's investment in developing the region's service talent. Their success inspires future participants and reinforces the importance of skilled personnel in delivering UD Trucks' promise of ultimate dependability.

Congratulations to both teams for their exceptional efforts and contributions to making the 2024 Global Gemba Challenge a memorable and successful event!